KamravaMichael M. Kamrava, MD innovator of SEED and HEED, is administrator director of West Coast IVF Clinic, Inc., is certified by the national board of medical examiners and is also a certified reproductive endocrinologist and infertility specialist(REI). He is also an internationally recognized leader in the field of in vitro fertilization (IVF). His work, alongside close associates and peers worldwide, has resulted in breakthrough technologies, HEED and SEED that utilizes a targeted selective single embryo delivery whether by direct embryo implantation or direct replacement onto the endometrium, optimizing successful results from IVF while reducing major risks to both the mother and child, and also reducing the costs of IVF.

A Phi Beta Kappa graduate of the University of Illinois, Dr. Kamrava received his medical education at Case Western Reserve University School of Medicine, took his residency at Cleveland's Mt. Sinai Hospital and a fellowship in reproductive endocrinology and infertility(REI) at Harvard Medical School's Beth Israel Hospital.

BabyHe presented a landmark paper at the Eleventh World Congress on Fertility and Sterility in Dublin in 1983 on "Ovulation Induction and Conception Using Subcutaneous Pulsatile GnRH"; the GnRH Pump therapy, approved by the FDA in 1992 is now standard treatment regimen. He did the first successful extended 5 day human Embryo Culture with the help of special cells in 1994. Winner of the Golden Telescope award, he has developed the "Embryo Implantation" or SEED technique that eliminates tubal pregnancies and prevents embryos from falling out of the uterus at time of embryo replacement into the uterus. It will also minimize chances of placenta previa after IVF by precise placement under direct visualization away from the lower uterine segment and securing its position by implanting the embryo into the endometrial lining (SEED). HEED and SEED by employing a visually targeted selective single embryo delivery(HEED) along with a visually directed embryo implantation(SEED) of a single embryo, help optimize successful singleton deliveries while minimizing risks and side effects from IVF procedures worldwide. HEED and SEED help to improve public health and reproductive safety globally.